Cardinal Classic Long

Styles

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Cardinal Classic Long In Use

Naiture is a book created to explore the values of the nineteenth-century worldview, Transcendentalism, with the unique lens of our current age technology of Artificial Intelligence. Each image was generated using AI services such as Midjourney or DALL-E. The prompts that informed the imagery were prose from the likes of Henry David Thoreau, Ralph Waldo Emerson, and Emily Dickinson. Made as a school project at University of Washington, supervised by Jayme Yen.
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Cardinal Classic Long Bold Italic + Mars Condensed Medium
Naiture by Julia Saimo
  Nature Morte is the first artistic collaboration between photographer Ruth Ward and Studio Omelette, a creative studio founded by Cécile Dumetier. During the height of the pandemic, Ward created a series of still life photographs, featuring discarded waste collected in the streets of East London.   The term Nature Morte is the French term for Still Life. The phrase literally translates into English as Dead Nature, an appropriate play on words that encompasses both the essence of the inspiration and the realisation of the images.   The series zeroes in on three iconic items: masks, gloves and paper cups. After two years of collecting, the images were presented in a fundraising exhibition at Dalston Curve Garden in spring 2023, culminating in a stylized reflection of a unique moment in time. Prints are sold through a dedicated website, with all benefits directly supporting the community garden in London’s Hackney borough.  In addition to posters and postcards advertising the show, Studio Omelette also produced an exhibition catalog. The blue of the catalog cover (which can also be seen on the website and the Instagram channel) is “a nod to the artificial colour of the masks and plastic gloves popping out in nature”. The designers opted for newsprint paper, in order “to give a continuity with the disposable items featured in our photographs”. Each chapter is introduced by copy written by Francesca Tenenbaum.  The typefaces used for the project are Production Type’s Cardinal and Dinamo’s ABC Favorit Mono. More specifically, the filigrane Italic style of Cardinal Fruit serves for the Nature Morte wordmark. The wider Cardinal Classic Mid (with extenders of moderate length) was used for text.                                     
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Cardinal Classic Long Bold
Nature Morte

Information

Design

Jean-Baptiste Levée

Team

Yoann Minet

Quentin Schmerber

Hugues Gentile

Arthur Schwarz

Dorine Sauzet

Suehli Tan

Igino Marini

Version

2.001

Download PDF Specimen

About this font

Synthetic organisms look human, yet are made of artificial materials. Cardinal is the equivalent of the androïd characters called “synthetics”, which were developed in the movie series Alien. Synthetics entertain a close relationship with the living world and have a troubling resemblance with the models they imitate — humans. Androïds do not emit heat, smell or pheromones, and their synthetic origin is thus hard to detect. Cardinal is an exploration of that idea in type design. It navigates between the organicity of classic text typefaces and the plasticity of contemporary digital type. It has some traits of designs by Garamont and Granjon but bears its own dryness and rigidity. Reminiscent of an era of “old digital typefaces”, Cardinal evokes the early computing days. Synthetics do not die, they are just sometimes deactivated.

The Cardinal system is developed in three distinct directions. First, the core styles are Cardinal Classic Short, Mid, and Long, which have three x-heights that can be adjusted depending on body copy point size and line length. We recommend using Cardinal Classic Long for titles and subheads or brief paragraphs of text. Cardinal Classic Mid fits standard body text sizes, and Cardinal Classic Short works well at small sizes. Second, Cardinal Fruit is a very specific flavor of condensed, recalling early computer advertisements. Its Italics are particularly sharp and will convey a sense of liveliness and accuracy.

Designed for large, bold headlines, Cardinal Photo is a member of the Cardinal Collection. It is derived from the Cardinal Classic Mid series, only with more dramatic contrast, and tight, oh-so-tight spacing.

The idea behind Cardinal Photo sprung from photojournalism magazines and their typography, where headlines splash all over the page, with shallow linespacing. High contrast images and high contrast type were MFEO (made for each other.) Cardinal Photo is a natural matchmaker, referencing phototypesetting just like its sibling, Cardinal Fruit, references 80s typography. “Photo”—as in photojournalism and phototypesetting—are both concepts that translate well to digital design, where long headlines are consumed in big bites.

Why wouldn’t someone just tighten the spacing manually? Well, Cardinal has this TNT (tight but not touching) idea built-in, where the shapes closing in are meticulously placed, and already kerned for you, giving you all the credit for that tight-tight-tight design—achieving compactness without crude compression, that typographical equivalent of a car crash. Cardinal is tight so that you can stay creatively loose. Headlines, slogans, eye-catching clickbait: you name it. Cardinal is here for big things.

Cardinal Classic Long CJK support is powered by FZYaSongGBK (Founder Type), Sandoll Jebi2 (Sandoll), TP Mincho Fitfont (Type Project).

Formats

Static (OTF, TTF, WOFF, WOFF2)

Language support

Abaza, Acheron, Achinese, Acholi, Adyghe, Afar, Afrikaans, Aghul, Ahtna, Alekano, Aleut, Amahuaca, Amarakaeri, Amis, Anaang, Andaandi, Dongolawi, Andi, Anuta, Ao Naga, Aragonese, Arbëreshë Albanian, Archi, Arvanitika Albanian, Asháninka, Ashéninka Perené, Asu (Tanzania), Atayal, Avaric, Balinese, Bari, Bashkir, Basque, Batak Dairi, Batak Karo, Batak Mandailing, Batak Simalungun, Batak Toba, Belarusian, Bemba (Zambia), Bena (Tanzania), Bezhta, Bikol, Bislama, Borana-Arsi-Guji Oromo, Bosnian, Breton, Budukh, Buginese, Candoshi-Shapra, Caquinte, Caribbean Hindustani, Cashibo-Cacataibo, Catalan, Cebuano, Central Aymara, Central Kurdish, Chamalal, Chamorro, Chavacano, Chechen, Chiga, Chiltepec Chinantec, Chinese Buriat, Chokwe, Chuukese, Chuvash, Cimbrian, Cofán, Congo Swahili, Cook Islands Māori, Cornish, Corsican, Creek, Crimean Tatar, Crimean Tatar, Croatian, Czech, Danish, Dargwa, Dehu, Dido, Dungan, Dutch, Eastern Arrernte, Eastern Oromo, Embu, English, Erzya, Ese Ejja, Faroese, Fijian, Filipino, Finnish, French, Friulian, Gagauz, Galician, Ganda, Garifuna, Ga’anda, German, Gheg Albanian, Gilbertese, Gooniyandi, Gourmanchéma, Guadeloupean Creole French, Gusii, Haitian, Halh Mongolian, Hani, Hiligaynon, Ho-Chunk, Hopi, Huastec, Hungarian, Icelandic, Iloko, Inari Sami, Indonesian, Ingush, Irish, Istro Romanian, Italian, Ixcatlán Mazatec, Jamaican Creole English, Japanese, Javanese, Jola-Fonyi, Judeo-Tat, K'iche', Kabardian, Kabuverdianu, Kala Lagaw Ya, Kalaallisut, Kalenjin, Kalmyk, Kamba (Kenya), Kaonde, Kaqchikel, Karachay-Balkar, Karelian, Kashubian, Kazakh, Kekchí, Kenzi, Mattokki, Khasi, Khinalugh, Kikuyu, Kimbundu, Kinyarwanda, Kirghiz, Kituba (DRC), Komi-Permyak, Komi-Zyrian, Kongo, Konzo, Kuanyama, Kumyk, Kven Finnish, Kölsch, Ladin, Ladino, Lak, Latgalian, Lezghian, Ligurian, Lithuanian, Lombard, Low German, Lower Sorbian, Lozi, Luba-Lulua, Lule Sami, Luo (Kenya and Tanzania), Luxembourgish, Macedo-Romanian, Macedonian, Makhuwa, Makhuwa-Meetto, Makonde, Makwe, Malagasy, Malaysian, Maltese, Mandinka, Mandjak, Mankanya, Manx, Maore Comorian, Maori, Mapudungun, Matsés, Mauritian Creole, Meriam Mir, Meru, Minangkabau, Mirandese, Mohawk, Moksha, Mongolian Buriat, Montenegrin, Montenegrin, Munsee, Murrinh-Patha, Muslim Tat, Muslim Tat, Mwani, Mískito, Naga Pidgin, Ndonga, Neapolitan, Ngazidja Comorian, Niuean, Nobiin, Nogai, Nomatsiguenga, North Azerbaijani, North Azerbaijani, North Ndebele, Northern Kurdish, Northern Qiandong Miao, Northern Sami, Northern Uzbek, Norwegian, Nyanja, Nyankole, Occitan, Ojitlán Chinantec, Orma, Oroqen, Otuho, Palauan, Paluan, Pampanga, Papantla Totonac, Papiamento, Pedi, Picard, Pichis Ashéninka, Piemontese, Pijin, Pintupi-Luritja, Pipil, Pite Sami, Pohnpeian, Polish, Portuguese, Potawatomi, Purepecha, Quechua, Romanian, Romansh, Rotokas, Rundi, Russian, Russian Buriat, Rusyn, Rutul, Rwa, Samburu, Samoan, Sango, Sangu (Tanzania), Saramaccan, Sardinian, Scottish Gaelic, Sena, Serbian, Serbian, Seri, Seselwa Creole French, Shambala, Shawnee, Shipibo-Conibo, Shona, Shughni, Sicilian, Silesian, Slovak, Slovenian, Soga, Somali, Soninke, South Azerbaijani, South Ndebele, Southern Aymara, Southern Qiandong Miao, Southern Sami, Southern Sotho, Spanish, Sranan Tongo, Standard Estonian, Standard Latvian, Standard Malay, Sundanese, Swahili, Swati, Swedish, Swiss German, Tabassaran, Tagalog, Tahitian, Taita, Tajik, Talysh, Tatar, Tedim Chin, Tetum, Tetun Dili, Tiv, Tok Pisin, Tokelau, Tonga (Tonga Islands), Tonga (Zambia), Tosk Albanian, Tsakhur, Tsakhur, Tsonga, Tswana, Tumbuka, Turkish, Turkmen, Tuvinian, Tzeltal, Tzotzil, Uab Meto, Udi, Ukrainian, Ume Sami, Upper Guinea Crioulo, Upper Sorbian, Venetian, Veps, Võro, Walloon, Walser, Wangaaybuwan-Ngiyambaa, Waray (Philippines), Warlpiri, Wayuu, Welsh, West Central Oromo, Western Abnaki, Western Frisian, Wik-Mungkan, Wiradjuri, Wolof, Xhosa, Yanesha', Yao, Yapese, Yindjibarndi, Yucateco, Zapotec, Zulu, Zuni, Záparo

About the designers

Jean-Baptiste Levée is a type designer with a strong focus on corporate and bespoke typefaces.
Jean-Baptiste Levée
CEO, founder
Jean-Baptiste Levée (1981) has designed over a hundred typefaces for industry, moving pictures, fashion and media. He is the founder of the independent foundry Production Type.
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Stylistic Set 4

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Discover the Cardinal family

Cardinal Classic Short

8 styles: Regular, Italic, Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic

Cardinal Classic Mid

8 styles: Regular, Italic, Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic

Cardinal Fruit

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Cardinal Photo

12 styles: ExtraLight, ExtraLight Italic, Light, Light Italic, Regular, Italic, Medium, Medium Italic, SemiBold, SemiBold Italic, Bold, Bold Italic